The Trend Report on Tennis Apparel & Gear

If ever there was a sport that had the potential for widespread appeal during the pandemic, it had to be Tennis.

And it was Tennis.

While the rise of individual sports continues to hit its fever pitch, what’s unique about tennis from sports like golf, running, or cycling, is that there’s a direct competitive element. Tennis offers an unshakable communal aura; it’s this feeling that all are welcome.

And that’s a strange dichotomy to live with, given that tennis is rooted in true country club elitism. While the Ivy League nostalgia is alive and well within the sport, the notion that tennis is open to the public lives on, too.

So, as boomers retire their Stan Smiths and millennials and Gen Z look to the racquet past-time for themselves, there’s a wide open space to tackle in this sport from a lifestyle, commercial, and community standpoint.

In this report, we unpack the following:

• This new tennis landscape
• Who are those brands in this space
• How they're carving a niche in such a large market
• Creative tactics for brand building, content, and partnerships
• A wealth of merchandising & sourcing resources for those wanting to create their own products
• and much more!

We built this report for:

• Consumer-focused Investors
• Those working in athletics or activewear
• Creators, influencers, and entrepreneurs who want to launch their own brand
• + Anyone excited about the activewear or tennis niche

Use this as your inspiration source to learn more about the space, find exciting brands, study successful tactics, and learn how to create your own successful products in the space.

In the report, you'll find:

• 8 featured brands
• 1 deep-dive on a brand via video
• 18+ factories that brands actually use
• Macro-level market analysis
• Trend and marketing strategy breakdown
• 2 product development videos
• Product development glossary

BONUS! A guide to launching your own tennis brand.