The Trend Report on Running Apparel

The running world is one of the most fascinating areas in the activewear space to watch right now.

On the tail end of an era largely dominated by incumbents like Nike, ASICS, Brooks, Puma, and Adidas, there is a new wave of independent running brands rolling in, focused on producing high-quality, technical-first apparel, and it's exploded over the last decade.

Now, we’re hitting an inflection point where the way running gear looks while running is just as important as how it performs.

Brands are building cult-like communities around their products and content, taking streetwear elements, each with its own subcultures and an IYKYK attitude.

The world of running apparel is a blend of form and function.

In this report, we unpack the following:

• This new running landscape
• Who are those brands in this space
• How they're carving a niche in such a large market
• Creative tactics for brand building, content, and partnerships
• A wealth of merchandising & sourcing resources for those wanting to create their own products
• and much more!

We built this report for:

• Consumer-focused Investors
• Those working in athletics or activewear
• Creators, influencers, and entrepreneurs who want to launch their own brand
• + Anyone excited about the activewear or running niche

Use this as your inspiration source to learn more about the space, find exciting brands, study successful tactics, and learn how to create your own successful products in the space.

In the report, you’ll find:

• 10 showcase brands
• 7 brand-building considerations
• 2 brand product roadmap deep dives
• 20+ factories brands actually use
• Athletic materials sourcing deep dive
• Product development glossary
• 7 product development videos

BONUS! A guide to building a product short-form content strategy